Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever. Lakmé has been available in majority of drugstores in Indonesia for awhile now managed under Unilever Indonesia.
In this project, we were chosen as a subcontractor under Wunderman Indonesia and being assigned to provide copywriting & design for LAKME’s CNY 2018 campaign #lovelucklakme with LAZADA and few other product launches.
Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.
Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.
