ABOUT THE PROJECT

Canadian Education International is a non-profit Indonesian foundation that serves as an educational information centre, supported by the Embassy of Canada to promote Canadian education in Indonesia.

We were assigned to manage Social Media Content, Social Ads focusing on web form submission and producing key visual for Canada Study Fair campaign focuses in Medan, Surabaya & Jakarta

Client

Canadian Education International

Client

ASTALIFT INDONESIA

Project Type

  • Social Media
  • Video Production

Duration

3 Weeks 2 Days

ABOUT THE PROJECT

Cost per leads <50k
leads: name, email, phone number

CTR on Potential parents reaching 1%

With engagement rate overall reaching 13%

Cost per reach <60 Rupiah (this is a very niche market)

Client

Canadian Education International

Client

ASTALIFT INDONESIA

Project Type

Social Ads Optimization

Duration

3 Weeks 2 Days
Top

Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.

Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.