ARRA Beauty is a local make up brand that piloted its way to the beauty industry with a concept of “moist lip matte” as their first launch.
As part of the branding that focuses on the beauty of Indonesia, each and every single lip matte is named after exotic island in Indonesia.
We were in charge with the pilot project from brand guidelines, social media activation and KOL management.
Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.
Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.
