BMW The new X1
Explore The future of interactive storytelling as seen at BMW Pavillion at GIIAS 2023 (Largest Autoshow in Indonesia)
CGI Video for BMW The New X1 at BMW Pavilion, GIIAS 2023
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LED video display at BMW Pavilion
Portrait for Instagram Reels
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BMW iX
Embracing the immersive storytelling trend, whereas 3D design meets genAI to create a captivating narratives for billboard & social media.
Part of BMW EV Series campaign launch: BMW iX CGI Video for OOH at Chase Plaza
Output:
LED video display at Chase Plaza
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PROJECT OVERVIEW
Comprehensive implementation of event registration and management solution that covers from pre-event, on site and post event.
- Tailored registration forms that covers attendees name, type of BMW model, Shirt Size & Dietary restrictions
- Inventory Management for Shirt Size
- Seamless Integration to Whatsapp API
- Real time data management on site during registration
- On site technical support
BMW Connected Drive
Crafted a visually captivating video and photo campaign for BMW’s Connected Drive Technology, featuring the BMW 3 Series. Our comprehensive approach included:
- Creative Development: Starting from creating concept and storyboard to shocwcase the personalized driving pleasure enabled by Connected Drive.
- Production: On-location video and photo shoots, capturing the seamless integration of technology and luxury in the BMW 3 Series.
- Post-Production: Expert color grading, immersive voiceover, and precise video editing to create engaging Instagram Reels and Youtube content.
- Supers Placement: Strategic placement of on-screen text to reinforce key features and benefits.
The campaign effectively communicated the convenience and enjoyment of Connected Drive, driving traffic to BMW’s website and dealerships for further information & inquiries
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i5 Public Launch
Ctrl.ALT Content Lab team chronicled the electric atmosphere surrounding the i5’s unveiling at BMW Exhibition-Plaza Senayan, placing the spotlight on its cutting-edge technology, such as the Connected Drive system and emphasizing its status as the latest iteration of the world’s leading business sedan lineage.
Through captivating content, we strived to convey the i5’s groundbreaking features and the potential it holds for a wider audience.
x3 homecoming
We produced an engaging social media video that captures the heartwarming tradition of Mudik travel with the BMW X3 featuring the popular automotive influencer Den Dimas (@buburayamracer) and his partner, Aurelia (@couplewanders).
The video showcases the car’s spacious interior, perfect for families and also highlights the peace of mind when it comes to BMW Service, ensuring a safe and comfortable journey for everyone. Whether you’re traveling long distances or navigating busy city streets, the BMW X3 and BMW Service let you focus on what truly matters: spending quality time with your loved ones.
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Leveraging the presence of social media in one of the most anticipated motor show in Indonesia, IIMS 2024. Our work captures the essence of BMW through video content that covers user experience via test drive, ambience, exterior and interior (USP based) content.
Our company also providing full-service event documentation for the collaborative BMW On Tour Ramadan initiative. Captured the essence of these prestigious events at ASTRA, Eurokars, and Performance Motors Indonesia, showcasing BMW’s commitment to excellence and customer celebration.
project overview
Produced a premium gift set that will be distributed across all branches of BMW Indonesia to celebrate and appreciate BMW’s most valued customers. We ensures the packaging design aligns with BMW’s legacy of excellence by integrating the innovative design elements with premium materials.
