Canadian Education International is a non-profit Indonesian foundation that serves as an educational information centre, supported by the Embassy of Canada to promote Canadian education in Indonesia.
We were assigned to manage Social Media Content, Social Ads focusing on web form submission and producing key visual for Canada Study Fair campaign focuses in Medan, Surabaya & Jakarta
Cost per leads <50k
leads: name, email, phone number
CTR on Potential parents reaching 1%
With engagement rate overall reaching 13%
Cost per reach <60 Rupiah (this is a very niche market)
Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.
Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.