Herba Radix is one of Indonesia’s largest manufacturer of traditional medicine and supplements with vast experience with both Chinese and Indonesian traditional medication.
We created a photography direction that highlights the product’s vibrant identity while emphasizing its connection to nature and wellness. Each frame was styled to reflect the energy and benefits of the supplement, helping to elevate its perception in the premium herbal market.
Our team developed a content ecosystem that drives engagement and educates the audience. With a strong focus on seasonal moments, educational tidbits, and product benefits, the visuals and messaging were crafted to be both scroll-stopping and informative—helping Herba Radix stay relevant and trusted across platforms.
From packaging to print to digital, we translated the brand’s values into a cohesive set of collaterals.
Every touchpoint—be it a box, brochure, or online listing—reinforces Herba Radix’s commitment to quality and tradition, while keeping the design clean, informative and aligned with the brand narrative.
We also created design the sachet packaging for Herbajus Temulawak (Energy Drink), Sister Company from Dix by Herba Radix.
Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.
Ctrl.ALT Content Lab is a creative-strategy consultancy that designs the system behind brand communication. Workstreams include message architecture, campaign direction, and content systems, ensuring that the execution stays coherent across channels and stakeholder layers. Our work sits between strategy and production: translating brand intent into repeatable frameworks, governance, and high-quality outputs that protect brand equity while supporting commercial objectives.