PROJECT OVERVIEW
ASTALIFT is a skincare line created by FUJIFILM that uses the power of science. It has fostered through over 80 years of research and experience in revolutionizing the proprietary nanotechnology to reflect the same smoothness of enhanced granular display, which are normally exhibited on high-resolution photographs, onto the efficacy of skincare. ASTALIFT first came to the Indonesia market in 2012.
We have been working closely with ASTALIFT INDONESIA since 2017.
Our end-to-end services for ASTALIFT INDONESIA covers social media, photos & video content creation, KOL management, marketing & strategic planning, event and PR packages.
Client
Project Type
project OVERview
This video was brought to life where creativity meets technology — generated with AI to express the beauty and innovation behind the formula. It’s not just a visual; it’s a demonstration of how creative vision and modern technology intersect to tell a compelling visual story.
By embracing intelligent tools, we’re exploring new ways to communicate the essence of the product and brand innovation in a way that resonates with today’s digital audience.
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Project Type
Store Building
From identifying the right partner to bringing the brand vision to life, we supported ASTALIFT expansion with Jayanata in Surabaya. Our role included guiding exclusivity discussions that led to a 3-year agreement, shaping the store’s budget and build, and aligning every detail with Astalift’s identity.
Beyond construction, we trained staff to embody the brand and drove awareness through a carefully crafted KOL and PR strategy.
Client
Project Type
15th Anniv of Jelly Aquarysta
When ASTALIFT celebrated the 15th Anniversary of Jelly Aquarysta in Japan, the goal was to create more than just an event — it was to build an experience that resonated with KOLs, inspired audiences, and extended beyond the moment.
From curating the right KOLs and crafting clear briefs to managing on-ground execution and capturing key moments, every step was rooted in strategy and precision. The result was a cohesive brand journey that transformed one event into over ten content assets and a regional film shared across Asia Pacific — amplifying ASTALIFT’s story well beyond the celebration itself.
Client
Project Type
astalift Live Shopping
ASTALIFT Indonesia began its live shopping journey on Shopee to bring luxury storytelling into real time. At Ctrl.ALT Content Lab, we helped shape this journey end-to-end: from host training and scripting to hero product selection and stage design, ensuring every detail reflected the brand’s sense of exclusivity.
For us, it’s not about making luxury accessible, but creating access without losing control — turning every live session into a moment that connects, converts, and continues the story beyond the stream.
Client
Project Type
project OVERview
Foster impactful KOL partnerships through strategic retainer management and selection aligned with the brand’s DNA.
We also collaborate with @funskincare and @agustine.gozali, we crafted a captivating Store Visit content piece at the ASTALIFT Flagship Store in Ginza, Tokyo. This visit highlights ASTALIFT’s dedication to pioneering beauty innovations and delivering elevated customer experiences.
Client
Project Type
astalift store renewal
This project focuses on refreshing and optimizing the store environment without undergoing a full renovation. The key priorities include improving electrical functionality, enhancing product visibility, and refining store aesthetics to create a better customer experience.
To enhance the in-store brand experience, we designed and added some shelftalkers to effectively communicate about the products to customers. This strategic visual merchandising approach helped customers instantly understand the value and differences of each variant, which is especially useful for communicating product adaptations.
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project overview
At Ctrl.ALT Content Lab, we turn brand strategies into stories that move — from concept to creation, from deck to delivery. Our approach to content goes beyond aesthetics; it’s about building experiences that feel intentional and human. Whether it’s creating concepts, scripting stories, or bringing them to life through execution, every piece is made to connect brand purpose with audience relevance. Because for us, content isn’t just created — it’s crafted with context.
Client
Project Type
project overview
ASTALIFT is a skincare line created by FUJIFILM that uses the power of science. It has fostered through over 80 years of research and experience in revolutionizing the proprietary nanotechnology to reflect the same smoothness of enhanced granular display, which are normally exhibited on high-resolution photographs, onto the efficacy of skincare. ASTALIFT first came to the Indonesia market in 2012.
We have been working closely with ASTALIFT INDONESIA since 2017.
Our end-to-end services for ASTALIFT INDONESIA covers social media, photos & video content creation, KOL management, marketing & strategic planning, event and PR packages.
Client
Project Type
PROJECT OVERVIEW
Our services cover:
- Editorial Planning & Content Creation
- Product Photography
- Social Media Strategy
- Social Ads Management
- Report & Analysis
Client
Project Type
project preview
Our team design these resources in an accessible way to create a smooth introduction into the market and effectively communicate the products’ benefits to the customers, while communicate the drive sales and highlighted points in marketing to the distributor.
